The Future Of Mobile Advertising Is In Pull, Not Push

We brought 4INFO founder and CEO Zaw Thet, VP of Groupon Mihir Shah and Brand In Hand founder John Hadl together to talk about their experiences in mobile marketing here at TechCrunch Disrupt, on a panel moderated by TechCrunch’s own Jason Kincaid. Panel moderator Jason Kincaid began the panel with the classic mobile marketing example of a consumer having a phone in their pocket and having a push notification give them an alert that there’s a frozen yogurt discount nearby.

Western Digital
Volt Information Sciences
Vishay Intertechnology

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